@edwin
Un coach qui a combiné programmation réelle avec une preuve sociale progressive et a transformé un projet secondaire en entreprise à plein temps.
Croissance des abonnés sur 12 mois
Livraison progressive, en goutte-à-goutte — une courbe régulière, jamais de pic suspect.
Aperçu
Edwin (@edwin) coaches strength and mobility and had built a loyal 53,000-follower base of clients and gym friends. His transformation posts were genuinely good, but to sell his online program he needed the kind of visible following that makes a cold visitor trust a coach in the first three seconds.
Le défi
Fitness is one of the most saturated niches on Instagram, and social proof is the whole game — people judge a coach by the number under their name before they read a word. Edwin's follower count undersold his results, so his program landing page converted poorly despite strong content and testimonials.
Notre approche
We built a gradual followers ramp from the fitness-interested audience and paired it with steady likes on his program-launch posts, all drip-fed so nothing looked bought. The point was never vanity — it was to lift the first-impression number to match the quality of the work so the funnel could do its job. Refill guarantee kept the base from eroding between pushes.
Résultats & impact
Edwin reached 204,000 followers over the campaign, and his program page conversion roughly doubled as the social proof caught up with the content. He left his part-time job and now coaches online full time, with a waitlist for his next cohort.
The number under my name was costing me sign-ups. Fixing it — slowly, so it looked real — paid for itself in the first month of the new cohort.
Ready to grow like @edwin?
Croissance réelle et progressive avec garantie de recharge — et un humain au support tout au long du processus.
Commencer à grandir