@edwin
실제 프로그래밍과 단계적 소셜 프루프를 결합해 부업을 풀타임 비즈니스로 전환한 코치.
12개월 동안 팔로워 성장
점진적, 드립 피드 제공 — 꾸준한 곡선, 의심스러운 급증은 없습니다.
개요
Edwin (@edwin) coaches strength and mobility and had built a loyal 53,000-follower base of clients and gym friends. His transformation posts were genuinely good, but to sell his online program he needed the kind of visible following that makes a cold visitor trust a coach in the first three seconds.
도전
Fitness is one of the most saturated niches on Instagram, and social proof is the whole game — people judge a coach by the number under their name before they read a word. Edwin's follower count undersold his results, so his program landing page converted poorly despite strong content and testimonials.
우리의 접근 방식
We built a gradual followers ramp from the fitness-interested audience and paired it with steady likes on his program-launch posts, all drip-fed so nothing looked bought. The point was never vanity — it was to lift the first-impression number to match the quality of the work so the funnel could do its job. Refill guarantee kept the base from eroding between pushes.
결과 및 영향
Edwin reached 204,000 followers over the campaign, and his program page conversion roughly doubled as the social proof caught up with the content. He left his part-time job and now coaches online full time, with a waitlist for his next cohort.
The number under my name was costing me sign-ups. Fixing it — slowly, so it looked real — paid for itself in the first month of the new cohort.