@edwin
Тренер, который сочетал реальное программирование с постепенным социальным доказательством и превратил подработку в полноценный бизнес.
Рост подписчиков за 12 месяцев
Постепенная, «дрип‑фид» доставка — плавный рост, без единственного подозрительного всплеска.
Обзор
Edwin (@edwin) coaches strength and mobility and had built a loyal 53,000-follower base of clients and gym friends. His transformation posts were genuinely good, but to sell his online program he needed the kind of visible following that makes a cold visitor trust a coach in the first three seconds.
Вызов
Fitness is one of the most saturated niches on Instagram, and social proof is the whole game — people judge a coach by the number under their name before they read a word. Edwin's follower count undersold his results, so his program landing page converted poorly despite strong content and testimonials.
Наш подход
We built a gradual followers ramp from the fitness-interested audience and paired it with steady likes on his program-launch posts, all drip-fed so nothing looked bought. The point was never vanity — it was to lift the first-impression number to match the quality of the work so the funnel could do its job. Refill guarantee kept the base from eroding between pushes.
Результаты и влияние
Edwin reached 204,000 followers over the campaign, and his program page conversion roughly doubled as the social proof caught up with the content. He left his part-time job and now coaches online full time, with a waitlist for his next cohort.
The number under my name was costing me sign-ups. Fixing it — slowly, so it looked real — paid for itself in the first month of the new cohort.
Ready to grow like @edwin?
Реальный, постепенный рост с гарантией пополнения — и поддержкой от человека на всём пути.
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