@edwin
Een coach die echte programmering combineerde met geplande sociale bewijskracht en van een bijverdienste een fulltime bedrijf maakte.
Volgersgroei over 12 maanden
Geleidelijke, druppel-voed levering — een constante curve, nooit een enkele verdachte piek.
Overzicht
Edwin (@edwin) coaches strength and mobility and had built a loyal 53,000-follower base of clients and gym friends. His transformation posts were genuinely good, but to sell his online program he needed the kind of visible following that makes a cold visitor trust a coach in the first three seconds.
De uitdaging
Fitness is one of the most saturated niches on Instagram, and social proof is the whole game — people judge a coach by the number under their name before they read a word. Edwin's follower count undersold his results, so his program landing page converted poorly despite strong content and testimonials.
Onze aanpak
We built a gradual followers ramp from the fitness-interested audience and paired it with steady likes on his program-launch posts, all drip-fed so nothing looked bought. The point was never vanity — it was to lift the first-impression number to match the quality of the work so the funnel could do its job. Refill guarantee kept the base from eroding between pushes.
Resultaten & impact
Edwin reached 204,000 followers over the campaign, and his program page conversion roughly doubled as the social proof caught up with the content. He left his part-time job and now coaches online full time, with a waitlist for his next cohort.
The number under my name was costing me sign-ups. Fixing it — slowly, so it looked real — paid for itself in the first month of the new cohort.
Ready to grow like @edwin?
Echte, geleidelijke groei met een refill-garantie — en een mens op support gedurende het hele proces.
Begin met groeien